Defending Your Margins From AI
AI is forcing margin compression. Are you prepared?
Watch famous investor Gavin Baker, Managing Partner at Atreides Management, explain the trap SaaS companies face as AI grows in power.
Clip from Invest Like The Best, hosted by Patrick O'Shaughnessy, great podcast - watch the whole thing!
How We Help You Defend Your Margins
The Margin Men, John Serrao and Jeffrey Hoffman, will walk you through our 3-step process to defend your margins from AI.
Deep Analysis of Your Operations
We'll embed with your team and run our analyses on your vulnerabilities to disruption.
- Examine your COGS / Gross Profit per unit
- Analyze your pricing strategy, compare to AI-driven cost compression
- Outline the price shift required to stay alive in the AI era
Fine-tuning Your Product Matrix
Adjust the offerings of your organization just like an AI model.
Enterprise Training
We'll get your entire C-Suite to understand the new operating environment.
Meet the Margin Men
John Serrao and Jeffrey Hoffman offer a wealth of experience in consulting clients.

Industry veteran with 15 years of experience building enterprise web applications.
- Current co-owns and operates THOR Studio, a leading web development studio on the cutting edge of AI implementations.
- Previously CTO at a health-focused startup, founder of a Jolly Green Designs studio and author of Nutrition for Your Fat Toxic Ass.
- Holds a BS in Economics, BA in Communications and BA in Humanities from the University of Texas at Austin.

A businessman with 25 years of experience starting, operating, advising, and selling businesses.
- Owns and operates a legal practice focused entirely on cannabis, including licensees in the adult-use cannabis market, patients and practitioners in the medical cannabis space, and cannabis adjacent product and service providers.
- Previously a founder of a mobile vending startup, an executive at two sustainability startups which were acquired, a founding partner at a law firm which was acquired, and the founder of a web development studio.
- Holds a JD from the University of North Carolina School of Law and a BA in Russian and East European Studies from the University of North Carolina. He is admitted to the bar in New York and North Carolina.
You're in Good Company
We've worked and consulted with some of the biggest firms in the world.




Talk to the Experts

John Serrao and Jeffrey Hoffman have been working with enterprise clients for a combined 40 years. Let us help you defend your margins.