Protecting Your Margins From AI
How we write software is changing quickly.
Is your organization prepared?
Many SaaS businesses reporting 70–80% gross margins are structurally unprepared for a world where real margins normalize closer to 30–40%. We help companies redesign their financial and operating models before the compression happens. Watch famous investor Gavin Baker, Managing Partner at Atreides Management, explain the margin trap we help you avoid.
Clip from Invest Like The Best, hosted by Patrick O'Shaughnessy, great podcast - watch the whole thing!
You're in Good Company
We've worked and consulted with some of the biggest firms in the world. We know how to speak to high powered executives about pricing strategies.
How We Help You Defend Your Margins
The Margin Men, John Serrao and Jeffrey Hoffman, will walk you through our 3-step process to defend your margins from AI.
Deep Analysis of Your Operations
We'll embed with your team and run our analyses on your vulnerabilities to disruption.
- Examine your COGS / Gross Profit per unit
- Analyze your pricing strategy, compare to AI-driven cost compression
- Outline the price shift required to stay alive in the AI era
Fine-tuning Your Product Matrix
Adjust the offerings of your organization just like an AI model.
Enterprise Training
We'll get your entire C-Suite to understand the new operating environment.
Meet the Margin Men
Jeffrey Hoffman and John Serrao offer a wealth of experience in consulting clients.
A businessman with 25 years of experience starting, operating, advising, and selling businesses.
- Owns and operates a legal practice focused on early stage businesses entering competitive, highly regulated markets.
- Previously a founder of a mobile vending startup, an executive at two sustainability startups which were acquired, a founding partner at a law firm which was acquired, and the founder of a web development studio.
- Holds a JD from the University of North Carolina School of Law and a BA in Russian and East European Studies from the University of North Carolina. He is admitted to the bar in New York and North Carolina.
Industry veteran with 15 years of experience building enterprise web applications.
- Current co-owns and operates THOR Studio, a leading web development studio on the cutting edge of AI implementations.
- Previously CTO at a health-focused startup, founder of a Jolly Green Designs studio and has written a book.
- Holds a BS in Economics, BA in Communications and BA in Humanities from the University of Texas at Austin.
Talk to the Experts
John Serrao and Jeffrey Hoffman have been working with enterprise clients for a combined 40 years. Let us help you defend your margins.